A Well Operated Branch Starts with CRM — Here’s Why
What if servicing a member and growing your organization’s relationship with them could happen with just the click of a button? It can, and it all starts with CRM.
These are some of the biggest challenges we hear from folks like you when it comes to their existing systems and keeping employees’ productivity up:
- Unable to bring all systems from each department together under one view.
- With our outdated core system, onboarding new members is a huge, often months-long undertaking. What’s more, managing and logging members’ cases for easy follow-up is difficult if not impossible.
- With inefficient workflows and disjointed systems, employees have to re-key information multiple times and screen-hop constantly. They can’t view all of a member’s data in one spot.
- Because of the disconnect, we can’t provide members with pre-approved loan offers, meaning revenue through upselling is lost. And to better serve our members, we have to be able to see the products they already have.
- With everything being so complicated, our turnover rate has skyrocketed. We need simple processes to ensure current employees can spend time on getting work done, instead of wasting it trying to figure out our convoluted system.
- We need a platform that helps us actually grow member relationships when we have opportunities to do so.
Having a CRM system can solve for many of these concerns. But there’s a lot of info out there about what a CRM is supposed to be and what it’s not supposed to be, so let’s get down to brass tacks.
Customer Relationship Management (CRM) platforms help manage member data. Think of a CRM as the brain that keeps member details up-to-date and tracks interactions, thereby helping you to improve relationships with your members.
Ideally, CRMs should support sales management, deliver actionable insights, integrate various systems, and facilitate communication across an organization’s teams.
But here’s the thing… Not all CRMs are created equally. We’re the CRM built specifically for credit unions.
Promise we’re not all serious all the time. Watch our In the Wild explainer video for a cheeky look at what we do.
We’re Committed to CUs Every Step of the Way
At CRMNEXT, we’re committed to Credit Unions. We exist to help organizations like yours simplify work, drive growth, and deliver on experience. That’s our brand promise to you.
Like you, we’re all about people helping people. We believe in two-way partnership and one that isn’t a hand-off where value is no longer seen. We stand by our partners every step of the way. And that journey? It starts now.
Let us walk you through how we can get you up and running on our platform with ease, uniting your applications all in one hub and providing solutions to the headaches you’ve been dealing with daily.
It’s not just lip service with us… We’ve recently partnered with CUSO CU Sol on their CU SAFE initiative, which aims to provide lending options, as well as credit and financial counseling, to domestic violence survivors. Want to learn more? Check out this one-pager.
Our brand promise is to help you simplify work, drive growth, and deliver on experience. But what does that actually mean? So glad you asked…
Simplify Work:
Thanks to complete integration of core and all other systems, we help you eliminate screen-hopping, automate tasks, auto-populate forms, organize and clean data, and visually design workflows with drag-and-drop ease.
Take a second and think about how long it takes your employees to complete most tasks… And then consider this: with all member information all in one place with CRMNEXT, opening an account takes less than 10 minutes, building a dashboard takes less than two, and issuing a credit card or creating a lead takes 30 seconds flat. Don’t believe us? Check this video out.
Drive Growth:
With CRMNEXT’s streamlined and transparent workflows, employee productivity can flourish while the threat of high turnover can finally be put to rest. Not only that, but with shared data across departments, pre-approved offers and recommended products—specifically tailored to your member’s needs—are auto-populated. What’s more, with data-science-driven predictive analytics, cross-sell and up-sell opportunities are for the taking. Talk about an easy way to increase revenue…
Deliver On Experience:
With our Member 360° view, all member data is in one place. This means that you get superior insights that are unique to each role i.e. product holdings, wallet share, interactions, lifestyle info to personalize each member’s experience and so much more.
Having all this info in one place also simplifies and clarifies member profiles, empowering your employees and ensuring their success without all the screen-hopping and rekeying. Because who enjoys that?!?
Curious how our brand promise works in practice? We’ve got examples galore, but let’s start with just one. Check out this infographic to see what better lead management can do for you, and why CRMNEXT’s platform offers the very best lead management solution out there.
So, we’ve already established that the right CRM is one that is built to solve the pain points of yesterday, freeing up tomorrow so you can get the actual work done.
The right CRM should have a single source of truth: a hub where communication across teams is transparent and easily accessible and automated.
One that will improve productivity, not slow it down, with a system that is simple to navigate and optimized specifically for any employee within any department.
Lucky for you, CRMNEXT has all this… and then some.
Ready to have your life changed?
To prove it, let’s take a bit of a deep dive into how we solve some of the top core issues.
Commercial Break
We know, we know, you’re ready to have your life changed. Otherwise, you wouldn’t have proceeded 🙂
But! We wanted to take a brief moment to give you the opportunity to schedule a meeting with us to discuss everything you’ve seen thus far in more detail. Ready? Click the button below to get the ball rolling on setting up a call with us.
Not ready yet? No worries, we’ll check back in with you in a bit.
